Brianna built the business the real way
Shows, messages, buyer questions, care support, shipping decisions, content, and every little follow-up that keeps customers happy.
Our story
HatchKit started with a breeder who needed her business to stop running on memory.
Brianna built and ran a real breeder operation — shows, buyer messages, shipping decisions, content, and endless follow-up. HatchKit is the software system built from solving those problems for real. And it is not designed for one species or one kind of setup: if you sell animals like a business, the system works.
The purpose
Use the robots for the repeat work. Keep the breeder for the human part.
HatchKit is not here to replace the relationship buyers have with a breeder. It is here to handle the follow-up, reminders, organization, drafts, checks, and marketing work that usually falls through the cracks.
Visit YetiGexHow it happened
The business grew. The backend had to catch up.
A lot of breeders are great at animals and customer trust, but the marketing, e-commerce, CRM, and automation side can feel like a second full-time job. HatchKit was built to close that gap.
Then the work started stacking up
The more the business grew, the more time got eaten by admin: remembering who wanted what, posting consistently, checking weather, and keeping buyers warm.
So the systems got built
HatchKit came from setting up automations, AI help, CRM structure, websites, forms, content workflows, and shipping guardrails around a real breeder business.
Now other breeders can use the same playbook
The goal is simple: let software handle the repeatable work so breeders can spend more time on animals, buyers, and the parts that require a human.
Our mission
Give breeder businesses the systems they should not have to figure out alone.
Most self-employed breeders do not need a lecture about funnels, pixels, nurture sequences, and CRMs. They need someone to set up a practical system that helps them sell more animals, stay organized, and protect the customer experience.
Help breeders look professional without hiring a full marketing team
Keep show leads, DMs, website inquiries, and buyer notes from getting lost
Make live-animal shipping safer and easier to explain to customers
Turn real inventory and care knowledge into useful social content
Give self-employed breeders tools that normally only bigger e-commerce businesses have
Who this is for
Breeders who know they could sell more if the business side was not so scattered.
The same core system works for any breeder running a real sales operation:
Reptiles & amphibians
Aquatics & fish rooms
Insects, inverts & feeders
Birds & small mammals
Capture the lead, remember what they wanted, follow up, ship safely when needed, and keep the relationship alive.
Who it is not for
People looking for a cute pet-store website template
Breeders who want to keep everything manual forever
Anyone who wants a blank software login with no setup help
Talk to someone who gets it
If you are tired of doing the same business chores by hand, this is worth a conversation.
Feel it yourself in the live demo, then bring your current sales mess to a free call. We will show what HatchKit can organize and automate first.