Why is there a setup fee?
Because we help build the system with you. Setup covers forms, CRM structure, workflows, buyer tags, page templates, and the starting operating process for your business.
Pricing
Pick the amount of help your business needs now.
This is not just a blank software login. We help set up the system around how you actually sell, ship, and follow up.
What we set up for you
You do not get handed an empty login and a homework assignment.
HatchKit is guided setup. We help turn the way you already sell, ship, and follow up into a working system your business can actually use.
Get a Free DemoLead forms and show QR capture
Buyer records, tags, and follow-up stages
Simple website or inquiry flow that fits how you sell
Text and email follow-up for people who asked about animals
Shipping review steps, buyer updates, and hold decisions
Starter social posts, prompts, and saved replies
Basic reporting so you can see what is working
Compare plans
Designed around how much busywork you want off your plate.
Starter gets leads organized. Growth connects sales, shipping, and content. Scale adds deeper campaigns, more segments, and priority help.
| Capability | Starter | Growth | Scale |
|---|---|---|---|
| Lead capture and buyer CRM | Included | Included | Included |
| Deal pipeline | Basic | Full | Advanced |
| Shipping safety workflow | Add-on | Included | Included |
| Content planning | Starter prompts | Weekly workflow | Launch campaigns |
| Reporting | Source basics | Pipeline visibility | Advanced segments |
| Setup help | Included | Included | Priority |
Pricing questions
Straight answers before a demo.
Can I switch plans later?
Yes. Most breeders start with the system that fixes their biggest current leak, then move up when they add shipping workflows, content operations, or more segments.
Do I need to connect every sales channel on day one?
No. The cleanest launch usually starts with the channels where you already lose leads or time, then expands after the workflow is proven.
Does HatchKit work for fish, insects, birds, or small mammals - not just reptiles?
Yes. The system is built around breeder-business operations - leads, follow-up, deals, shipping, content - not a single animal category. Aquatics breeders, insect and feeder sellers, bird breeders, and small-mammal operations all use the same core workflows.
What is actually included when I sign up?
Your own branded website and online store (with payments and deposits built in), one inbox for all buyer messages, the automated follow-up engine, a buyer pipeline that shows who is hot, review and referral collection, QR show kits, and reporting. Setup means we build all of it for you - you do not have to design, code, or configure anything.
Not sure where to start?
We will recommend the smallest plan that fixes the current bottleneck.
Feel the system in the live demo, then a free 15-minute call gives us enough context to recommend what would actually fix your bottleneck.